Privacy Policy
Privacy Policy – Marif
Effective Date: 03/04/2026
Introduction
Marif (“Marif”, “we”, “our”, or “us”) is committed to protecting your privacy and ensuring the confidentiality of your personal information when you access or use our mobile application (iOS and Android), website, and any related digital services (collectively, the “Platform”). This Privacy Policy explains how we collect, use, process, store, disclose, and protect your personal data in accordance with applicable laws and regulations.
Acceptance of This Policy
By accessing or using the Platform, you acknowledge that you have read, understood, and agreed to this Privacy Policy. Your continued use of the Platform constitutes your explicit consent to the collection and processing of your personal data. If you do not agree, you must discontinue use immediately.
Scope of Application
This Privacy Policy applies to all users of the Platform, including those who create accounts, make bookings, perform transactions, use gifting features, or interact with any services provided through Marif.
Information We Collect
Marif may collect personal information including your name, phone number, email address, profile details, and any information voluntarily provided through registration or usage of the Platform. We also collect booking-related information such as service type, appointment details, and service provider data, in addition to any reviews, photos, or notes you submit.
Technical and Usage Data
We may automatically collect technical information such as device type, operating system, IP address, application usage data, and system logs. This data helps us maintain system performance, improve functionality, and enhance user experience.
Location Data
With your consent, we may collect geolocation data to provide relevant recommendations, such as nearby salons, clinics, beauty professionals, or home service providers.
Payment Information
When you perform transactions, your payment data is securely processed through authorized third-party providers such as Stripe or Apple Pay. Marif does not store full payment card details but may retain limited transaction records for operational, accounting, and legal purposes.
Gifting and Platform Features
The Platform may include features such as digital gifting, wallet usage, and promotional offers. Marif may process necessary data to enable these features, including recipient details, transaction data, and redemption records. Access to contacts or optional data will only occur with user consent.
Use of Personal Information
Marif uses collected information to operate, maintain, and improve the Platform. This includes managing accounts, facilitating bookings, processing payments, connecting users with service providers, providing customer support, and enhancing service quality. Information may also be used for notifications, updates, and promotional communications where permitted.
Data Retention
Marif retains personal information only as long as necessary to fulfill service purposes, comply with legal obligations, resolve disputes, and enforce agreements. Data that is no longer required will be securely deleted or anonymized.
Sharing and Disclosure of Information
Marif does not sell or rent personal information. However, data may be shared with service providers listed on the Platform to fulfill bookings, as well as with trusted third-party partners such as payment processors, hosting providers, and analytics services. Information may also be disclosed where required by law or to protect legal rights.
Third-Party Services
The Platform may integrate with third-party services, including payment gateways and external providers. These third parties operate under their own privacy policies, and Marif is not responsible for their practices.
Cookies and Tracking Technologies
Marif may use cookies and similar technologies to enhance user experience, analyze usage, and improve functionality. Disabling such technologies may affect certain Platform features.
Data Security
Marif implements administrative, technical, and organizational measures to protect personal data, including secure infrastructure, restricted access, encryption practices, and monitoring systems. While we strive to ensure data security, no system can guarantee absolute protection.
Children’s Privacy
The Platform is intended for individuals aged 15 and above. Marif does not knowingly collect personal information from minors. If such data is identified, it will be deleted promptly.
User Rights
Subject to applicable laws, users may have rights to access, correct, or delete their personal data, withdraw consent, or object to certain processing activities. Requests can be submitted through the contact details provided below.
Changes to This Privacy Policy
Marif reserves the right to update this Privacy Policy at any time. Any changes will be published on the Platform with an updated effective date. Continued use of the Platform constitutes acceptance of the updated policy.
Contact and Acknowledgment
If you have any questions, concerns, or requests regarding this Privacy Policy, you may contact us at:
Marif
United Arab Emirates
Email: info@marif.ae
By using the Platform, you acknowledge that you have read, understood, and agreed to this Privacy Policy and consent to the collection and processing of your personal information as described herein.